5 Reasons You Should Use A Blog
Published – 10/03/2019 9:28 am
It is becoming more common but the big question I get when talking to people is “Why use a blog?”.
I can think of 5 primary reasons off the top of my head.
A blog is:
• Easy to update
• Easy to get started
• Liked by the search engines
• Creating feeds automatically
• Allows people to interact with you
Before I start, let me take just a minute to define the term blog. The following is quoted from Dr. Mani, one of the earliest marketers to embrace blogs.
“A blog is short for “weblog,” a sort of online personal diary where “anyone” can reveal their innermost thoughts, feelings, desires, dreams, ambitions, fears, hopes … you get the meaning.
Yes, it’s a website. With a tiny difference. It lists posts ordered by date in a personal journal format and is easier to create than a website – just involves typing into a form and pushing the PUBLISH button.”
The ease of push-button publishing of most blog platforms makes them one of the most straightforward websites to update. You don’t need to know HTML on most platforms though it does help. If you can create a word document, you can edit a blog.
They are extremely easy to get started. Blogger and Word Press can be started without much more than creating an account and clicking a few choices. Now there are considerable advantages to hosting your blog on your domain. But even there, if you have Cpanel hosting with Fantastico, it is an almost fill-in-the-blank process to get started. No tremendous technical skills are needed.
Search engines like blogs. They are usually updated regularly because it is easy. Comparing the two types, it takes a push of a button to update the average blog platform, to creating an HTML page uploading it through the cpanel or FTP. It’s much easier, so it happens much more often. And blogs tend to have fresher content.
The search engines also like the RSS feeds that are created. Properly used feeds can allow you to generate links from other authoritative sites such as Technorati, Feedburner, and others. These high PR sites create backlinks to your site which will make the search engines rate you higher. People can easily subscribe to your feed and know when you have updated your site through various RSS readers.
Finally, the most significant advantage is that blogs can be interactive. Most blog platforms allow your reader to comment on what you have written.
This does two excellent things for you. You get additional updated content (which the search engines like) and feedback on what you have written. Which are you more likely to do?