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Published – 10/05/2019 1:39 am

Technology, with its advent, has taken a toll even in the field of marketing at last.

Email, also known as electronic mail, is becoming an indispensable medium of marketing on the internet.

The internet has a vast marketing area because it is utilized worldwide. This makes it accessible to almost every country and eventually to the people in the country. Emails are very techno-savvy and more effective and fast. This is why we can now see emails developing as an indispensable marketing medium.

Over the years, people and corporate houses have started realizing the advantages of email marketing. Email marketing carries a lot of advantages along with it. Some of the benefits are:

a) Speed:

This is why email marketing is considered better than other marketing media. Email marketing, along with it, brings the advantage of high speed. Email marketing has a very high rate of information transfer. It takes a second for the person to transfer information from his workplace to the internet worldwide, where everyone can view it worldwide.

b) Reach:

One another factor why email marketing is considered a better option is because it has a better reach to the people worldwide than the other marketing media. Email marketing knows no boundaries, which helps people continue or conduct their marketing work on a larger scale. The higher reach of email marketing attracts more people and assists the whole marketing process.

c) Inexpensive:

Email marketing is comparatively much cheaper than that of the other marketing media. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive, it suits the people, and they thereby resort to email marketing than the other Media.

d) Effective:

Email marketing is very effective than the other media of marketing. The reason is that they are very techno-savvy, very fast, and still pretty cost-effective. This whole package makes email marketing very cheap and rather attractive. This is why email marketing is pretty effective and thus more approachable.

e) Personalized marketing:

Email marketing gives people the opportunity to communicate more and conduct personalized marketing. In this way, people can send emails only to people they think would be interested in it. The emails will only be forwarded to people on whom the concern is interested.

Thus we see why and how email marketing has become an indispensable tool in marketing.


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