How To Save Money On Google’s Adwords
Published – 09/04/2019 11:11 am
Over the years, I have had many accounts with Adwords, spending a small fortune with the Adwords service.
So naturally, I have picked up many cost-saving tricks. I am aware that most people feel Adwords costs too much and deliver little results. This is entirely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.
1) Set your currency,
First and foremost, select the currency in which you locally market in. You may think it’s wise to start your Adwords account in USD, but if you do not live in the USA, you may get shocked when you find how much you have been charged.
2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously, you want the right traffic to generate revenue. Start by using negative keywords for people you do not want to click on your advert. The best place to start is the keyword “free.” As I doubt you want to waste money on traffic that will not generate revenue.
3) Make a strict daily budget
Make sure you have set out a daily budget. Adwords generally advises a way out of proportion budget. But most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang. Your pocket will feel it.
Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number. Each click soon adds up very quickly. And by lowering my CPC rate by 50%, I also found that I doubled my visitor count…
4) Check those clicks!
One of the most talked-about problems with Adwords is, click fraud. There are two main types of click fraud: the first is when anyone starts clicking away at your advertisements, trying to waste your money. It is tough to stop this kind of fraud. Stop your ads and file a report to Google ASAP if you are a victim.
The second main issue is now that google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this fraud is to check your page log. Adwords allow you to block out websites that you do not want your advert to be placed on.
Adwords does not have many protections against Click fraud, although they do disable Adsense accounts that cheat. Google is very hesitant to refund the victims, if at all. Reports tell many organizations are actually suing Google to get their money back, so be careful.
This article has illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice is to do not go crazy with your spending. You may not see the results you’re are after. It does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However, I do advise you to look around. With the ever-growing popularity of MSN search, you may find it much more affordable.