What you didn’t know about coffee
Published – 06/21/2012 12:24 pm
After several trips to Bali, Asher Yaron finally decided to move there and follow his desire to create a local, organic, sustainable business.
With Balinese coffee farmer friend I Nyoman Wirata, Asher created F.R.E.A.K., that is, “Fresh Roasted Enak (delicious in Indonesian) Arabica from Kintamani,” which is involved in all aspects of the coffee business “from the cherry to the cup.” Asher also has plans to use pure spring water from Kintamani to further improve the flavor of their coffee and return a percentage of the profits to community projects in the Kintamani region. Asher’s upcoming venture: Coffee University.