Home » Latest » Trending Music » Ellie Goulding, Juice WRLD – Hate Me

Ellie Goulding, Juice WRLD – Hate Me

7

InfoSearched 158 0 Trending Music

6.7

SaveSavedRemoved 2

Two pop-and-hip-hop heavyweights turn heartbreak into a duet built on spite.

Ellie Goulding and Juice WRLD released the official video for “Hate Me” on July 17, 2019, closing out a rollout that started with the audio single dropping June 26 via Polydor Limited. The track pairs Goulding’s icy pop hook with Juice WRLD’s melancholic verse, turning a bitter post-breakup standoff into one of the summer’s more talked-about collaborations. Directed by Saam Farahmand and shot through DIVISION7, the video leans into the same trash-talk-and-self-medication territory the lyrics stake out.

• The audio single premiered June 26, 2019 via Polydor Limited, with the official video following on July 17, 2019.
• Saam Farahmand directed the video for production company DIVISION7, with founding partner Patrick Milling-Smith and executive producers David Richards and Kamila Prokop overseeing the shoot.
• Jason Evigan produced the track, blending hip-hop-influenced beats with Goulding’s layered pop vocals across the hook and Juice WRLD’s verse.

A Breakup Told From Both Sides

“Hate Me” isn’t a typical duet — it’s structured as two people talking past each other. Goulding’s hook, “Hate me, hate me, still tryna replace me,” sets the tone of a partner who knows she’s the one being resented but refuses to back down. Juice WRLD answers with his own verse, working through heartbreak, trash talk, and self-medication in the same melancholic register that had already defined his run of 2019 singles.

Hate me, hate me, still tryna replace me

The pairing works because neither artist softens their usual delivery for the other. Goulding stays in dark-pop territory rather than chasing a radio-friendly middle ground, and Juice WRLD’s verse keeps its rawness instead of getting polished down for a pop crossover. That friction is the point of the song.

Behind the Camera

Farahmand’s crew reads like a full-scale production rundown: Matt Day produced, Pete Konczal shot as director of photography, and Rob Ebeltoft handled production design. Chris Bicknell worked as first assistant director while Aeri Yun ran wardrobe, with Panos on hair and Lucy Wearing on makeup. Post-production went through Julia Knight at Speade for the edit and Bryan Smaller at Company 3 for color, while visual effects came from the Polish studio Platige — the kind of credit list usually reserved for a much bigger budget than a standard label video.

The Sound Behind the Single

Jason Evigan’s production keeps the track grounded in rhythmic, hip-hop-leaning percussion under Goulding’s layered vocal takes, giving both artists room to occupy the same song without one flattening the other. It’s the kind of pairing that made sense on paper for anyone tracking the pop-rap crossover singles dominating streaming charts that summer, and the teaser clips circulating on social media ahead of the July 17 premiere built real anticipation for how the visual would match the song’s tone.

For an artist with the streaming footprint Goulding had built over a decade of chart-topping features, and for Juice WRLD riding the momentum of his breakout year, “Hate Me” landed as a natural meeting point between two very different corners of the pop and hip-hop worlds colliding on one hook.

Enhanced Value Through Video Integration

With Konczal’s camera work and Platige’s visual effects layered over Farahmand’s direction, the video gives the toxic-breakup narrative a literal stage — contrasting environments and imagery that track the song’s back-and-forth structure rather than just filming Goulding and Juice WRLD performing side by side. It’s a video built to match a song about two people who can’t agree on who did what to whom, and that’s exactly the tension it leans into from the first frame.