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Free Guy – Official Trailer (2020) Ryan Reynolds, Taika Waititi

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Ryan Reynolds just turned into a video game NPC who wants out of the simulation.

20th Century Fox dropped the first official trailer for “Free Guy” on December 7, 2019, timing the reveal to a live appearance by Reynolds and director Shawn Levy at Comic Con Experience (CCXP) in São Paulo, Brazil. The footage introduces a bank teller who realizes he’s living inside a video game and decides to rewrite his own script. Reynolds himself framed the pitch for the crowd in one clean comparison.

• Reynolds and Levy unveiled the trailer in person at CCXP in São Paulo on December 7, 2019, with Reynolds comparing the concept to “Back to the Future.”
• Guy (Reynolds) is a background character in the open-world game “Free City” — a “Grand Theft Auto”-style sandbox — until stolen sunglasses reveal a hidden HUD showing health packs, weapons and level markers.
• 20th Century Fox set “Free Guy” for a July 3, 2020 theatrical release, a date revealed at the end of the trailer.

An NPC Finds the Cheat Codes

The trailer’s hook is simple and instantly legible: Guy has accepted daily armed robberies, explosions and chaos as just how life works in Free City, because as far as he knows, that’s all life is. The moment he swipes a pair of sunglasses off a player, he sees the game underneath the game — health bars, weapon icons, mission markers — and realizes he’s not a person having a bad day, he’s a non-player character stuck on a loop. From there he starts making choices no NPC is supposed to make, and the footage leans hard into the gap between his cheerful bank-teller normalcy and the mayhem breaking out around him.

The Comic Con Rollout

Fox didn’t just post the trailer and move on. Reynolds and Levy took the reveal to CCXP in São Paulo, using the stage to sell the premise directly to a crowd that skews toward exactly the gamer audience the movie is chasing. Reynolds’ “Back to the Future” comparison was a deliberate signal — this isn’t a grim tech thriller about sentient AI, it’s a broad, fish-out-of-water action-comedy with a guy discovering rules he was never told existed.

Reynolds likened the high-concept video game story to a modern-day “Back to the Future.”

Molotov Girl and the Threat to Free City

Guy isn’t figuring this out alone. Jodie Comer’s Molotov Girl — a real-world player operating inside the game as Millie — tips him off that Antoine, the publisher played by Taika Waititi, is planning to shut Free City down entirely. That gives Guy’s awakening a countdown clock: he’s not just trying to become the hero of his own story, he’s trying to do it before the servers go dark. The supporting cast rounds out with Lil Rel Howery as Buddy, Guy’s bank-security friend, Joe Keery as programmer Keys, and Utkarsh Ambudkar as Mouser.

The Key Creative Production Team

Shawn Levy directs from a script by Matt Lieberman and Zak Penn, working off Lieberman’s original story. On the producing side, Reynolds is joined by Levy, Sarah Schechter, Greg Berlanti and Adam Kolbrenner — a lineup that pairs Reynolds’ comedic instincts with Berlanti’s TV-scale production machine. Fox is betting the video-game framing and Reynolds’ brand of self-aware wit can travel the same distance “Deadpool” did, just without the R rating holding it back from a wider summer audience. Anyone tracking what’s actually left on the 2020 release calendar knows why a July 3 date matters — check the rundown of the year’s remaining big titles for context on how crowded that window was shaping up to be.

Fox’s marketing push for “Free Guy” follows the same playbook the studio has used for other high-concept genre swings this cycle, including the reveal rollout for Sony’s Morbius teaser — trailer drops timed to fan conventions, cast interviews doing the heavy lifting on tone. For “Free Guy,” that tone is set: a bank teller who steals a pair of sunglasses and decides the game he’s been living in doesn’t get to write his ending anymore, all with a July 3, 2020 date already locked on the marquee.