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AN AMERICAN PICKLE Trailer (2020) Seth Rogen Comedy Movie

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A brine-cured immigrant wakes up in Williamsburg a century later, and Seth Rogen plays both sides of the argument.

Warner Max and HBO Max dropped the first trailer for An American Pickle, the fish-out-of-brine comedy that gives Seth Rogen a dual role as a 1919 pickle-factory laborer and his own mild-mannered great-grandson. Directed by Brandon Trost in his solo feature debut and adapted by Simon Rich from his own 2013 New Yorker novella “Sell Out,” the film leans into a premise as absurd as it sounds: a man falls into an industrial vat, gets perfectly preserved for one hundred years, and re-emerges in modern Brooklyn with nobody left to claim him but a freelance app developer.

• Seth Rogen plays both Herschel Greenbaum, a 1919 Eastern European immigrant preserved in pickle brine, and his present-day great-grandson Ben Greenbaum.
• The screenplay comes from Simon Rich, adapting his own four-part New Yorker novella “Sell Out,” with Brandon Trost directing his first solo feature.
• The film moved from Sony Pictures to Warner Bros. and HBO Max in April 2020, and is confirmed for an August 6, 2020 premiere as the streamer’s first original feature under the Warner Max banner.

One Actor, Two Centuries

The trick of the trailer is watching Rogen argue with himself. As Herschel, he’s all beard, brine, and Old World stubbornness, a laborer who fell into a condemned Brooklyn pickle vat in 1919 and came out unaged a hundred years later. As Ben, he’s the soft-spoken opposite: a freelance app developer whose idea of a fight is a strongly worded email. The two meet as the only surviving Greenbaums, and the trailer wastes no time setting them against each other over everything from smartphones to what counts as a proper day’s work.

Hipster Brooklyn Meets 1919 Work Ethic

Herschel’s culture shock is the engine of the trailer’s comedy. He gawks at Ben’s apps, bristles at modern hipster affectations, and treats casual millennial detachment as a personal insult. Rather than fold into Ben’s world, he starts his own pickle operation using reclaimed rainwater and salt, undercutting artisanal Brooklyn brands with sheer old-country stubbornness. It’s the kind of culture-clash setup that lets Rogen’s two characters trade barbs without ever sharing a scene the way most dual-role comedies do.

Herschel Greenbaum fell into a pickle vat in 1919 and came out in present-day Brooklyn without a single wrinkle to show for the century he missed.

From Sony to Streaming First

The film’s road to release says almost as much about the moment as the plot does. An American Pickle originally developed at Sony Pictures before the project moved to Warner Bros. and HBO Max in April 2020, ultimately landing as the platform’s first original feature film release under the Warner Max banner. That timing puts it in the same conversation as other 2020 titles rerouted by pandemic-era distribution shakeups, a list detailed in the only big movies left that still may come out in 2020. Point Grey Pictures produced, with Evan Goldberg and James Weaver among the producers, and Sarah Snook and Molly Evensen rounding out the supporting cast.

The August 6 Streaming Debut

Warner Max confirmed the film for an August 6, 2020 premiere directly on HBO Max, skipping a traditional theatrical run entirely. For a service still building out its original library that summer, landing a Rogen dual-role comedy as its flagship feature is a notable flex, and it slots the title alongside the wider run of streaming originals tracked in the best new things to watch on Netflix in July 2020 as viewers stayed home and platforms competed for their attention.

Mark the calendar for August 6 — that’s when Herschel’s rainwater-and-salt pickle operation either wins over Brooklyn or gets buried by Ben’s app-developer instincts, and either way it’s the first real test of what an HBO Max original can do with no theater run to fall back on.