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Kylie Jenner’s first talk-show sit-down since giving birth to Stormi turned into a $750,000 surprise for a small Florida nonprofit nobody outside its own circle had heard of.
The September 9, 2019 season premiere of The Ellen DeGeneres Show doubled as Kylie Jenner’s return to daytime television and the launch of a week-long giveaway with Ellen DeGeneres, funding it with proceeds from the Kylie Cosmetics Birthday Collection. Kylie, joined by her mother Kris Jenner, sat down to talk about motherhood before the show pivoted into the real headline: a $1 million pledge to be handed out to deserving people over the course of the week.
- Kylie made her first sit-down talk show appearance since Stormi’s birth on the September 9 season premiere, appearing alongside Kris Jenner.
- The episode’s giveaway segment featured Nest of Love, a Florida-based women’s empowerment nonprofit founded by Samantha Gil, with core members Briana Grumet and Daniela Villa on set.
- Kylie and Kris surprised the group with $750,000 total: $150,000 to the organization, $100,000 personally to Gil, and $50,000 each to the participating members, plus Kylie Cosmetics Birthday Collection products for everyone.
A Premiere Built Around Giving
Ellen DeGeneres has leaned on splashy giveaways to open past seasons, but pairing hers with Kylie Cosmetics gave the segment an unusual funding source: retail sales of a single makeup line. The plan called for $1 million to be distributed across the week to people Ellen and Kylie deemed worthy of recognition, with Nest of Love as the premiere’s marquee reveal.
Kris Jenner used her airtime to praise the group’s leadership work directly, while Kylie framed the gift around what she called their selfless mentorship of young women. It’s the kind of segment that’s become a staple of Ellen’s show — big reveal, bigger check, cameras catching every reaction in real time.
Nest of Love’s Mission Takes Center Stage
Samantha Gil founded Nest of Love in Florida to build leadership, wellness, and mentorship programming for young women across cultures and backgrounds. She appeared on the show with Briana Grumet and Daniela Villa, two of the organization’s core members, along with several other Nest of Love participants seated in the studio audience.
The group’s work centers on mentorship rather than headline-grabbing campaigns, which is exactly why Kylie singled them out — the segment framed the $750,000 as recognition for community-level effort that doesn’t usually get a national television audience.
Breaking Down the $750,000
The gift wasn’t a single lump sum. It broke into four distinct pieces: $150,000 went directly to Nest of Love to fund its ongoing initiatives, $100,000 went personally to founder Samantha Gil, and $50,000 apiece went to individual participating members. Every member also walked away with product from the Kylie Cosmetics Birthday Collection.
$750,000: $150,000 to Nest of Love, $100,000 to founder Samantha Gil, and $50,000 apiece to members Briana Grumet and Daniela Villa.
The Kylie Cosmetics Connection
The money behind the giveaway traced back to the Kylie Cosmetics Birthday Collection, tying a product launch directly to charitable payout rather than routing it through a separate foundation. For a family whose business ventures and personal lives get dissected in equal measure — the kind of coverage that fuels projects like Khloé Kardashian’s own podcast — turning a makeup drop into a six-figure surprise for a mentorship nonprofit was a deliberate way to control the narrative around the launch.
Nest of Love’s segment was just the premiere’s opening act in a week Ellen had built around handing out that full $1 million, meaning Samantha Gil, Briana Grumet, and Daniela Villa were only the first names checked off a list that ran through the rest of the week’s episodes.
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