Ed Sheeran – BLOW (with Chris Stapleton & Bruno Mars) [Official Video]

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8.6

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Ed Sheeran, Chris Stapleton and Bruno Mars ditch the spotlight for their own video.

“BLOW” is the loudest thing Ed Sheeran has put his name on in years, a stomping, guitar-driven collaboration with Chris Stapleton and Bruno Mars pulled from Sheeran’s No.6 Collaborations Project. The single dropped July 5, 2019, and the official video followed three days later on July 8. Rather than film themselves performing it, the three men handed the concept to Mars and stepped out of frame entirely.

  • “BLOW” is a hard-rock collaboration track from Sheeran’s No.6 Collaborations Project, released as a single on July 5, 2019, with the official video following on July 8.
  • Bruno Mars directed the video, which was shot at The Viper Room, the historic Sunset Strip venue in West Hollywood.
  • An all-female band lip-syncs the trio’s parts for a live crowd: Cherish Waters stands in for Sheeran, Cheyenne Haynes fronts the band as Mars, and Jordan Kelly takes Stapleton’s role.

The Concept Behind the Video

What makes the “BLOW” video stick is what it doesn’t show: not one frame of Sheeran, Stapleton or Mars performing. Mars, directing the clip himself, built the whole thing around an all-female rock band playing the song live in front of an amped-up crowd at The Viper Room, the same Sunset Strip club that’s hosted everyone from Johnny Depp’s old band to countless up-and-coming acts since the ’90s. The three men wrote and sang the track, but the video hands the performance entirely to someone else.

Cheyenne Haynes takes the lead vocal role, playing Bruno Mars at the front of the stage, while Cherish Waters lip-syncs Sheeran’s verses and Jordan Kelly covers Chris Stapleton’s part. The casting flips the usual music-video formula on its head — instead of the stars mouthing along to their own song, three women do it for them, note for note, in character as each artist.

None of the three artists appear on screen — the entire performance belongs to an all-female band lip-syncing their vocals inside The Viper Room.

A Genre Swing for Sheeran

“BLOW” is a hard left turn from the acoustic pop that built Sheeran’s career. The track leans on distorted electric guitar and a driving rock arrangement, giving Stapleton room to growl through his lines and Mars space to stack in his falsetto harmonies over the top. Pairing three artists best known for very different lanes — Sheeran’s singer-songwriter pop, Stapleton’s outlaw country, Mars’s funk and R&B — on a straight-up rock track is itself the hook of the collaboration.

That genre-hopping is the whole premise of No.6 Collaborations Project, the album built around Sheeran teaming up with artists across pop, hip-hop, country and rock rather than sticking to one lane. “BLOW” is the clearest example on the record of Sheeran stepping fully outside his comfort zone, and fans tracking the album’s rollout have been following the trending music chatter around each new single closely.

Significance of The Viper Room Setting

Shooting at The Viper Room wasn’t a random location choice — the club has a genuine rock pedigree on the Sunset Strip, and staging an unglamorous, sweaty club show there gives the video a live-gig authenticity that a soundstage never could. Mars’s choice to shoot handheld, crowd-level footage of Haynes, Waters and Kelly tearing through the song reinforces the idea that this is meant to feel like a real set at a real venue, not a polished studio performance.

The decision also keeps the focus squarely on the song rather than on any one artist’s celebrity, which fits a track built around three co-leads instead of a single frontperson. It’s the kind of directing choice that gets talked about across trending celebrities coverage precisely because it’s unexpected — a music video where the credited stars are nowhere to be found.

Since dropping on July 8, the video has racked up steady attention from fans curious about the twist, with plenty of comment-section chatter trying to figure out who Haynes, Waters and Kelly are before the casting details made the rounds. That’s the reaction Mars was clearly going for — a video people watch twice just to confirm nobody they expected is actually on screen.

8.6 Total Score

User Rating: 4 (10 votes)
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